Hyatt has unveiled plans for its next generation of Hyatt Place hotels, 12 years after the brand was first introduced.
The group said that new properties would focus on three areas: thoughtful design, driving value for World of Hyatt members and enhanced well-being experiences.
To this end new guestroom features will include distinct zones for sleeping, working and relaxation, a premium mattress, blackout shades, “warm coloured lighting”, and “purposeful furniture designed to keep guests organised and productive”.
Bathrooms will offer larger vanity counter spaces for personal items, multidirectional lighting to reduce shadows, and a “more optimal distance between mirror and vanity for shaving or makeup application”.
Public areas will see the lobby experience reimagined “to become an energising intersection for guests looking to get out of their rooms; whether that means connecting, collaborating, socialising, or simply grabbing a coffee or drink on their own”, and a new dining experience will deliver “a more compelling breakfast offering” and a redesigned coffee bar and evening lounge.
Service enhancements will include room entry via mobile phone, early check-in for Hyatt Explorist and Globalist loyalty members, and “app-based well-being collaborations” including content by leading wellbeing brand Exhale.
Hyatt said the Hyatt Place brand had grown by 75 per cent in the last five years, with over 300 hotels in 200 cities.
The brand debuted in the UK in 2016, with a renovated property on the Uxbridge Road in Hayes, and subsequently opened a second property on the Bath Road close to Heathrow airport.