Rewards programme Asia Miles has begun partnering with Heathrow Rewards, meaning members can now earn extra miles by converting points they accrue with the London Heathrow Airport rewards scheme.

Asia Miles joins a number of airline loyalty programmes with similar such conversion agreements, including among others Miles & More, Emirates Skywards, Avios, Virgin Atlantic Flying Club, Royal Brunei Airlines’ Royal Skies, and Krisflyer (the latter having joined in November last year).

As with these programmes, members of Heathrow Rewards will be able to convert points to Asia Miles at a rate of 1:1 at a rate of 250 points at a time.

That being said, Heathrow Rewards is currently running a promotion that gives members a 50 per cent bonus when transferring their points to Asia Miles, while Heathrow Rewards Premium members – those that spend at least £750 (US$1,015) in a year – get a 100 per cent bonus, until June 15, 2018.

Heathrow Rewards provides one point for every £1 (US$1.3) spent on shopping, F&B, parking and the Heathrow Express train, as well as one point for every £10 (US$13) used at a currency exchange bureau.

Asia Miles is the rewards programme of Cathay Pacific and its regional subsidiary Cathay Dragon.

Cathay Pacific currently flies 31 times a week between Hong Kong and London Heathrow.