KLM has announced a new partnership with fellow Dutch firm Douwe Egberts to offer a sustainable coffee blend across its flights and selected airport lounges.
The carrier says it has opted for a coffee blend which “works perfectly with the experience of taste at high altitude so that a cup of coffee will taste as good in flight as it does on the ground”.
The new offering will be served inflight on all European and interncontinental flights from October 1, as well as in KLM’s European Crown Lounge and Intercontinental Crown Lounge.
The airline says the coffee is UTZ certified, a programme and a label for sustainable farming founded in Amsterdam, which recently announced plans to merge with the Rainforest Alliance.
Commenting on the news Miriam Kartman, KLM Executive Vice President Inflight Services said:
“We are extremely pleased and proud of our partnership with Douwe Egberts. Good coffee is important to our customers and KLM also believes it is extremely important to serve sustainable coffee. Two profoundly Dutch brands – both of which place quality first – can only serve to reinforce each other.”
Last month British Airways announced plans to offer coffee from London-based ethical roaster Union Coffee to its Club World and First passengers, as well as in its lounges.