Emaar Entertainment announced that its cinema brand, Reel Cinemas will expand its local footprint by opening in Rove Downtown, a midscale lifestyle brand in Dubai by Rove Hotels.
Rove Downtown is Rove Hotels’ first property that launched two years ago.
The cinema is scheduled to open in the first half of 2018. It will screen blockbuster movies, as well as sports and regional cinema regularly. Ticket price for the 49-seater theatre will include one popcorn and soft drink each.
The hotel’s lobby lounge is designed as a pre-cinema meeting area, which can double as a space for corporate events that include private screenings.
Paul Bridger, Corporate Director of Operations of Rove Hotels, said: “The opening of Reel Cinemas – Rove Downtown by region’s leading entertainment provider brings a new dimension to the hospitality industry. It marks the integration of all the leisure choices that a modern traveller seeks and reflects the brand values of Rove Hotels to deliver memorable social experiences. As a social hub that connects the young and trendy, the new addition to Rove Downtown will further position the hotel as among the first choices for the new generation of travellers.”
Rove Downtown has one room category — Rover room (26 sqm), which includes free wifi, a 48-inch flatscreen television, minibar, tea/coffee making facilities and a rain shower. Facilities on the property include a 24-gym, outdoor swimming pool, six event room options, and one restaurant — The Daily with an alfresco seating option.