Companies enrolled in Singapore Airlines’ Highflyer business loyalty programme can now accrue points when their employees fly on Lufthansa and Swiss-operated flights that are ticketed by the Singaporean carrier.
The business loyalty-tie up follows the launch of the two Star Alliance members’ joint venture last October, which saw the airlines begin sharing revenue across flights between Singapore, Australia, Germany, Switzerland, Austria and Belgium. The joint-business partnership comprises flights operated by Singapore Airlines and its regional subsidiary Silkair, as well as Lufthansa, Swiss and Austrian Airlines.
Speaking about the expansion of its business loyalty programme, senior vice president of sales and marketing, Campbell Wilson, hinted at further developments with the scheme, saying Singapore Airlines “will continue to expand our choice of airline rewards for our Highflyer members”.
Singapore Airlines launched its Highflyer programme in July last year, aimed specifically at small- and medium-sized enterprises (SMEs) and their employees. Business are able to accrue five points for every S$1 (US$0.7) spent on employees’ flights with eligible carriers, with redemptions including partially or fully offsetting future ticket purchases.
The Singaporean carrier also has a pre-existing Corporate Travel Programme that it launched in 2015 designed for large businesses. Highflyer members that hit a particular spend can be eligible to shift over to the Corporate Travel Programme.
Both Singapore Airlines and Lufthansa have been enhancing their operations between Singapore and Germany recently. Last August, Singapore Airlines began flying its Airbus A350 aircraft on all its non-stop flights to Munich.
Lufthansa, meanwhile, is set to resurrect its own Munich-Singapore flights this summer, also using its new A350 aircraft.