Qantas has unveiled its newest in-flight safety video, which is set to begin screening across international and domestic flights starting in April, 2018.
The video is set to a rather soothing rendition of the song I Still Call Australia Home and features Australians demonstrating the airline’s safety procedures alongside locals in nine countries across the world.
Demonstrations employ activities that are partially analogous with specific procedures, from hiking in the Andes in Chile to explain the oxygen mask systems, to seated tai chi practitioners on The Bund in Shanghai showing the correct brace positions to take.
“The primary purpose of these videos is to communicate an important safety message, and we know from our previous efforts that beautiful locations with a touch of humour is a great way to get people’s attention each time they fly,” said Qantas International CEO, Alison Webster.
The video begins in Melbourne Airport before transporting to New York City followed by Santiago, Auckland, Queenstown, Shanghai, Tokyo, London, Brighton, Kruger National Park near Johannesburg, Singapore before ending up on Cottesloe Beach in Perth.
“We use real people, rather than actors, in our safety videos because it creates a sense of authenticity that’s very Australian in itself,” Webster added.
Airlines increasingly have been finding innovative ways to make their in-flight safety videos more engaging for passengers.
Taiwanese carrier EVA Air, for instance, recently unveiled its latest video that demonstrates safety procedures using dancing and 3D projection.