Singapore Airlines has unveiled a new Digital Innovation Blueprint, which will see the carrier partner with organisations including the National University of Singapore to boost its digital capabilities.
CEO Mr Goh Choon Phong said that the new blueprint sets out SIA’s aim to become “the leading digital airline in the world”.
The carrier has established four bilateral partnerships with the Agency for Science, Technology and Research (A*STAR), the Civil Aviation Authority of Singapore (CAAS), the Economic Development Board (EDB) and National University of Singapore (NUS).
Initiatives will include the setting up of a new Digital Innovation Lab, enabling staff to work with start-ups, incubators and accelerators, to “stimulate new ideas and facilitate collaboration in a creative environment”,
Among the areas which will be covered by the blueprint include:
- driving traveller-centric convenience with digitally-enabled experiences and engagements
- increasing the attractiveness of Singapore as a travel and aviation hub in the Asia-Pacific region
- developing innovative digital solutions to personalise passengers’ end-to-end travel experience and transform ground handling processes
- developing smart solutions that help lower maintenance costs, decrease aircraft delays, and aid the airline in enhancing service standards
- driving the deployment of technologies in fields such as video and data analytics, virtual and augmented reality, and automated technologies to boost the efficiency of aviation operations
Commenting on the announcement Mr Phong said:
“The SIA Group has been investing heavily to enhance our digital capabilities as part of our ongoing transformation efforts, and the new bilateral partnerships announced today will take things to the next level.
“Our partnerships with these key agencies also signify our commitment to developing Singapore as a digital hub in the wider aviation and travel industry.”
