Primera Air has quietly dropped its planned launch of flights between Birmingham and Boston for later this year.
The low-cost carrier announced the route in July last year, among a raft of new transatlantic services from Birmingham, Stansted and Paris CDG to New York Newark and Boston.
Business Traveller was alerted to the cancellation of the Birmingham-Boston launch by industry website routesonline.com, and a check of the airline’s website shows that it is no longer possible to book flights from Birmingham to Boston, although reservations remain open on the Birmingham-Newark route.
In October last year Primera Air also announced plans for flights from Stansted and Birmingham to Toronto – these routes also remain open on the carrier’s website.
Primera Air has provided Business Traveller with the following statement on the decision to cancel the launch of its Birmingham-Boston route:
“While we see very strong passenger numbers for flights to Toronto and New York, unfortunately there is a significantly lower demand for the Boston route, mainly driven by insufficient incoming traffic. For this reason Primera Air was forced to review the airline’s schedule out of Birmingham airport that will also affect service to New York now offering four flights per week.
“We have to keep a very solid approach and strongly focus only on those destinations delivering the best commercial results. While Boston is one of the best performers from London and Paris, in Birmingham unfortunately the results so far have been lower than our expectations and business forecast.
“Nevertheless, we are keeping those flights from Birmingham that are the most demanded by the market as well as adding new ones. Furthermore, Birmingham airport by far is our biggest new base for 2018 regarding the number of flights.
“All passengers with existing bookings are being contacted and offered alternative flights or refunds.”