British Airways has announced a revamp of its World Traveller catering, which it says will provides long-haul passengers with “more quantity and quality”.
The move follows the carrier’s recent revamp of its Club World dining service, and is part of a £4.5 billion investment programme aimed at creating “A British Airways for everyone”.
New options include pretzels with the welcome drink, a four-course meal with starter, main, dessert, and cheese and biscuits, and a second meal “or substantial snack” depending on the length of the flight.
Economy customers on daylight flights from London will also be offered Magnum ice creams, while a tuck box with chocolates and crisps will be available on inbound and overnight services, and a hot breakfast will be served on longer overnight flights.
Finally a Graze movie snack box will be provided on the carrier’s longest flights to Bangkok, Beijing, Buenos Aires, Cape Town, Chennai, Hong Kong, Hyderabad, Johannesburg, Kuala Lumpur, Las Vegas, Lima, Los Angeles, Maldives, Mauritius, Mexico City, Narita, Oakland, Phoenix, Rio de Janeiro, San Jose (California), San Jose (Costa Rica), Santiago, San Francisco, Sao Paulo, Seoul, Shanghai, Singapore and Tokyo Haneda / Narita.
Complimentary drinks will continue to be offered from the bar, and the current water cup will be replaced by a bottle of Highland Spring with the first meal service.
Menus will change every six months, with examples including a couscous salad for starter, chicken casserole or vegetarian tomato farfalle for main course, and Pots and Co salted caramel and chocolate mousse for dessert.
The second meal on shorter daylight long-haul flights such as New York and Dubai will consist of a sandwich (eg: egg and cress) and a chocolate or Nutri Grain bar, while longer daylight services such as Cape Town and Hong Kong will receive a second hot meal consisting of pizza wrap or a regional option, with a pot of pasta, a chocolate brownie and a drink as well as a smokehouse BBQ crunch Graze movie-snack box.
The new offering will launch on January 17, with the first flight being BA117 between Heathrow and New York. Menus will change every six months.
Commenting on the changes Carolina Martinoli, British Airways’ director of brand and customer experience, said:
“Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them. It’s a huge driver of customer satisfaction so we want to make sure we deliver a great experience. With this multi-million pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.
“Our new four-course main meal has been developed by our team of chefs to be full of flavour at 35,000ft and we’ve created regional options depending on the route. The second meal option is either a tasty sandwich or a more substantial pizza wrap, both served with additional snacks, depending on the length of the flight.”