High-speed rail operator Eurostar will officially unveil its new loyalty programme later this week, but travellers should note there will be some downtime for the group’s existing schemes ahead of the switch.
Eurostar currently has two loyalty programmes – the leisure-oriented Eurostar Plus Points, and the business focused Eurostar Frequent Traveller.
These are being merged into one new Club Eurostar programme, and according to an email sent out to existing Eurostar Plus Points members the switch will start on December 5, ahead of the relaunch on December 7.
The email warns that “There’ll be a couple of days in between these dates when you won’t be able to log in and our Customer Care teams won’t be able to access your account”.
Members of both schemes will keep the same membership number following the relaunch, but “won’t be able to see the details of any past bookings”.
The new programme will reward members with one point for every £1 spent, and there will be three tiers, as follows:
- Classique – entry level tier, with benefits including “special offers chosen just for Club Eurostar members”, and the ability to use point against Eurostar tickets and upgrades
- Avantage – reached after either 400 points have been earned, or five return journeys completed in a calendar year. Additional benefits include the ability to spend points on rail travel partners on the continent or at the Club Eurostar shop
- Carte Blanche – reached after either 1,800 points have been earned, or 24 return journeys completed in a calendar year. Additional benefits include a dedicated Club Eurostar support team, lounge access and fast-track security access
Existing Eurostar Frequent Traveller points will be converted into the new scheme at a rate of 1:1, while Eurostar Plus Points will be converted into e-vouchers.
