Millennials appear to be shirking the image of the solitary road warrior in favour of travelling in groups, according to a new study by Carlson Wagonlit Travel.
The CWT Connected Traveler Study notes that millennial business travellers – those aged between 24 and 34 – were notably more likely to travel with others on work trips compared with Generation X and baby-boomer travellers. Approximately 58 per cent of millennials travel with others while on work trips, in stark contrast to the 58 per cent of Generation X travellers and 71 per cent of baby boomers who travel alone.
Security is also notably more important for millennials, with almost half (49 per cent) buying trip insurance and 29 per cent cancelling trips over security concerns. Baby boomers (aged 52 and up), meanwhile, were the least likely to buy insurance (31 per cent) but also least likely to cancel their trips (just 12 per cent). Generation X travellers (aged 35 to 51) were in between in all areas.
“We see a massive generational shift among the habits of younger travellers – the much-vaunted millennials,” said Julian Walker, Carlson Wagonlit Travel’s head of external communications. “Millennials are far more sociable when they travel, love technology and are most concerned about their own personal safety.”
Carlson Wagonlit’s study collected responses from 1,900 business travellers from the Americas, Europe and Asia-Pacific.
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