Cathay Pacific has announced a number of enhancements to its Marco Polo Club loyalty scheme, to take affect from December 8.
Travellers flying long-haul into Hong Kong in economy and premium economy will earn between ten and 15 extra club points compared to today, depending on the route flown.
In addition passengers on ultra short-haul routes to destinations including Taipei, Shanghai, Japan and India with Cathay Pacific and Cathay Dragon, will earn an additional five to ten club points per sector across “most fare classes in all cabins”.
And between five and 20 extra club points will also be awarded “to some discounted and promotional fares on almost all routes”.
The carrier is also reducing the points threshold needed to retain Green tier status, from the current 100 points to just 20.
Cathay has given a few examples of what the changes will mean for travellers – at present ten round trips in economy (S, N and Q classes) between Hong Kong and Taipei would be needed to retain Green tier membership. This will reduce to just two trips under the changes.
And while currently 15 economy round trips between London and Hong Kong are needed to attain Silver tier membership, this will fall to six from next month.
Commenting on the changes Elaine lee, head of customer loyalty said:
“We continue to improve our offerings to ensure the Marco Polo Club evolves to meet our members’ travel needs. The new club points will better reward our members so that their travel experience is enhanced and their loyalty recognised.”
Full details on the changes can be seen here.