British Airways adds The White Company to business class

24 Oct 2017 by Tom Otley

British Airways has added White Company bedding and amenity kits to its London to New York route this week.

The bedding consists of

  • a large pillow and white cotton pillowcase
  • a day cushion for lumbar support
  • a woven blanket with satin trim
  • a duvet
  • a padded mattress cover
BA new CW Bedding

The new Club World amenity kits come in a White Company bag containing products from the retailer’s ‘Restore & Relax Spa Collection’.

Each amenity kit includes:

  • Spa Relax Pulse Point Oil
  • Treatment oil
  • Spa Restore Gentle Moisturiser
  • Skin-conditioning cream with Vitamin E and jojoba oil
  • Spa lip balm

Since September, what British Airways calls “a new restaurant-style dining experience” has been on flights between Heathrow and New York JFK. Travellers are able to select their choice of freshly prepared starters and desserts from new display trolleys, served by crew on to new table settings.

The new bedding from The White Company will be gradually rolled out across British Airways’ long-haul network by summer 2018.

Business Traveller will be reviewing the new service next week.

Carolina Martinoli, British Airways’ director of customer experience, said: “Our investment in Club World is well underway and we’re incredibly excited that customers flying in our business cabin will now be able to enjoy plush new bedding from The White Company. Our new sleep products have been inspired by insights and feedback from customers and our cabin crew so we’re thrilled to see the designs come to life. We hope our customers enjoy snuggling down on board and arriving at their destination feeling fully refreshed and relaxed.

“Research shows the things that customers value most in our premium cabins are: quality of food and drink, service delivered by cabin crew and the ability to sleep. This new partnership combined with the recent rollout of the restaurant-inspired dining service means our customer investment is targeting all three areas.”


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