The World Economic Forum (WEF) has ranked 136 of the world’s countries by travel and tourism competitiveness, based on everything from business environment to safety as part of its Travel and Tourism Competitiveness Report 2017.
Europe and North America did particularly well, with eight destinations ranked in the top 10. Spain took the top spot with an overall score of 5.43, followed by France (5.32) and Germany (5.28).
With six countries in the top 20 and numerous winners across business environment, ICT readiness and international openness, Asia-Pacific also scores highly.
So just what are the five most competitive countries for travel and tourism in Asia-Pacific?
Asia-Pacific’s most competitive countries for travel and tourism
Country | Ranking in Asia | Global ranking |
Australia | 1 | 7 |
Hong Kong | 2 | 11 |
Singapore | 3 | 13 |
China | 4 | 15 |
New Zealand | 5 | 16 |
Asia-Pacific’s safest countries
Country | Ranking in Asia | Global ranking |
Hong Kong | 1 | 5 |
Singapore | 2 | 6 |
New Zealand | 3 | 13 |
Australia | 4 | 22 |
Bhutan | 5 | 25 |
Asia-Pacific’s most dangerous countries
Country | Ranking in Asia | Global ranking |
Pakistan | 1 | 4 |
The Philippines | 2 | 11 |
Bangladesh | 3 | 14 |
Thailand | 4 | 19 |
India | 5 | 23 |
Asia-Pacific’s most ICT ready countries
Country | Ranking in Asia | Global ranking |
Hong Kong | 1 | 1 |
South Korea | 2 | 8 |
Japan | 3 | 10 |
Singapore | 4 | 14 |
New Zealand | 5 | 17 |
Asia-Pacific’s top countries for business environment
Country | Ranking in Asia | Global ranking |
Hong Kong | 1 | 1 |
Singapore | 2 | 2 |
New Zealand | 3 | 8 |
Malaysia | 4 | 17 |
Japan | 5 | 20 |
Asia-Pacific’s most internationally open countries
Country | Ranking in Asia | Global ranking |
Singapore | 1 | 1 |
Australia | 2 | 2 |
New Zealand | 3 | 5 |
Japan | 4 | 10 |
South Korea | 5 | 14 |
Asia-Pacific’s top countries for price competitiveness
Country | Ranking in Asia | Global ranking |
Malaysia | 1 | 3 |
Indonesia | 2 | 5 |
Bhutan | 3 | 6 |
Kazakhstan | 4 | 8 |
India | 5 | 10 |
Asia-Pacific’s top countries for cultural resources and business travel
Country | Ranking in Asia | Global ranking |
China | 1 | 1 |
Japan | 2 | 4 |
India | 3 | 9 |
Australia | 4 | 11 |
South Korea | 5 | 12 |
A full list of the results can be found here.