Frasers Hospitality has relaunched its loyalty programme, Fraser World, offering members more “lifestyle-focused” perks.

The relaunch marks the programme’s transition from a recognition-based scheme with benefits such as free upgrades, preferential rates, airport transfers and free dry cleaning, to one that offers more lifestyle-based rewards such as free stays and online shopping vouchers.

Membership is free and features three tiers – crystal, sapphire, and diamond. The new programme also makes it easier for members to accumulate points and qualify for different membership tiers.

It also allows members to receive discounts on both long term and short term stays at participating properties in Asia, Australia, the Middle East and Europe. A full list can be seen at the link below. Crystal members receive 10 per cent off best flexible rates, while sapphire and diamond members are entitled to discounts of up to 15 and 20 per cent.

Madison Doner