Iberia adds premium economy to Madrid-Boston route

Boston skyline from waterfront

Iberia will introduce its premium economy seating onto the carrier’s flights between Madrid and Boston from next week.

The new seat was launched on Iberia’s services to Bogota, Chicago and New York in May, followed by routes to Mexico City and Miami.

The airline’s CCO Marco Sansavini said that the response to the new product “has far exceeded our expectations”, adding that the load factors had beaten projections in the US and Latin American markets.

“Initial passenger surveys show that customers using the new class give the highest marks to the overall travel experience and to the price/quality ratio,” said Sansavini.

The new seat offers a seat width of 19 inches (11.6 per cent more than in economy), a pitch of 37 inches (20 per cent greater than economy), 40 per cent more recline compared to economy, and a larger IFE screen (12 inches compared to nine in economy).

Premium economy passengers also benefit from priority check-in and boarding, a larger luggage allowance, an upgraded meal service, an amenity kit and noise-cancelling headphones.

It has now been fitted to six long-haul aircraft, with a total of 37 A330-300, A340-600 and A350-900 aircraft set to offer the seat.

The Madrid-Boston route will feature the product from August 24.

Business Traveller met with Marco Sansavini earlier this year to find out more about the premium economy offering – to read this interview see:

Interview: Iberia’s CCO on new premium economy seat

iberia.com


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