British Airways has released a new safety video for the charity Comic Relief.
Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton all make appearances in the video which launches in September.
The airline says that the new film “…has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.”
Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
As well as the video, there is a collection of out-takes available on YouTube (see below).
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.