Armed with a new incentive package, Indianapolis International airport is actively seeking its first transatlantic flight, and airport officials are particularly interested in London, the Indianapolis Business Journal reports.

Airport officials can now lure airlines that promise to launch new international service with the incentive of up to US$400,000 marketing support, such as banners, digital advertising, and floor decals in terminals. The programme is similar to those that have been used successfully at airports in Austin and San Antonio, Texas, Sacramento, California and Philadelphia.

The airport also is offering airlines lower rent and fee waivers for the first two years after new international routes are established.

“London is at the top of the list, but it could be Paris or Frankfurt or Amsterdam,” said Marsha Stone, the airport’s senior director of commercial enterprise.

A partnership established in May 2017 between the Indianapolis Airport Authority and the Indianapolis Chamber of Commerce is aimed at attracting more international flights to the airport, as well. Currently, the airport’s only international destinations are Cancun, Mexico, and Toronto, Canada.