British Airways has launched a promotion on Avios redemptions for flights departing Birmingham airport.

Members of BA’s Executive Club scheme (and the Avios Travel Rewards programme) can get 50 per cent off Avios redemptions on routes from Birmingham to Florence, Ibiza, Malaga and Palma.

The discount is available for both Euro Traveller and Club Europe redemptions, for bookings made by June 30.

Travel dates are valid until the end of seasonal operations for each route (September 30 for Ibiza and Palma, October 28 for Malaga, and November 25 for Florence).

BA launched its new routes from Birmingham airport in May, using Embraer 190 jets.