France’s national state-owned railway company SNCF has confirmed that InOui will be the new name for its high-speed TGV service.
Business Traveller reported on the news at the weekend ahead of its official announcement, and SNCF publicity photos tweeted by @DansLeTGV now show staff placing the new and little-known InOui logo over that of SNCF.
At yesterday’s press conference at Gare Paris Montparnasse, senior SNCF executive Rachel Picard said, “The key to developing high-speed [rail] is to give travellers the choice between low-cost Ouigo and the [regular] TGV.”
SNCF says its aim is to attract an additional 15 million travellers to high-speed rail by 2020.
As we wrote in the previous story, it is confirmed that InOui will be deployed from July 2 for the new high-speed Oceane service linking Paris Montparnasse with Bordeaux.
Further information about any onboard facilities and price changes (ticket prices in France are set to rise) will doubtless become available in the coming days.
Reports from France suggest that the nameIinOui, rather than TGV, is not well received by the public and the media.
Rail enthusiast “Mathieu” @slasherfun tweeted “[InOiu] is no revolution, nothing incredible, just a refresher of the service against potential competitors.”
While LesEchos.fr writes, “The decision by [SNCF] management to abandon the acronym TGV to rename its high-speed brand inOui is provoking a wave of negative reaction ranging from the playful to the hostile and to the mockery.”