A trio of holographic customer-service agents is now on duty at Las Vegas’ McCarran International airport, the Las Vegas Review-Journal reports.
Located at the airport’s D Gate satellite concourse, the holograms primarily steer travellers towards trams connecting to other parts of the airport. Nicknamed “Jennifer,” “Adam,” and “Angie,” the virtual-reality helpers are stationed near the blue tram to Terminal 1, the red tram to Terminal 3 and the concourse information desk, respectively.
Designed by PRSONAS, a hologram company from North Carolina, the virtual assistants deliver specially tailored messages to Las Vegas travellers, such as, ““Don’t roll the dice with your baggage. Save that for the casino” and “Don’t play the odds yet. Make sure you’re getting on the right tram.” Functionality that allows the holograms to interact with travellers was shut off to minimise distractions, airport officials say.
Las Vegas airport spokeswoman Christine Crews said:
“The novelty catches some people’s attention. If we offer multiple channels to reach more people, then we see more success.”
Reviews from travellers has been mixed, however. Most seemed to ignore the holograms, while a few stopped to listen. One Spanish-speaking traveller complained that she didn’t understand what “Jennifer” was saying because all of her instructions were in English.