Hotelier Ian Schrager will debut his Public hotel brand in New York’s Manhattan next month.
The 367-room hotel on Chrystie Street next to Sara D Roosevelt Park opens on June 7, and features a restaurant by Jean-Georges Vongerichten, a coffee shop cum grocery, landscaped gardens, and three bars including a rooftop space with 360-degree views from floor-to-ceiling glass windows.
Rooms offer “the fastest wifi in the city, which happens to be free for all throughout the entire hotel”, Apple TVs, and 12 “easy to reach outlets and USB ports”.
The property also features Public Arts, “a progressive, avant-garde multimedia performance space”, which will be home to “the most cutting edge cultural programming including: film screenings, theatrical and dance productions, intimate musical performances, art exhibitions, lectures, talks, readings, product launches, comedy and amateur nights, and even hot sweaty dancing”.
In a release Public said that the brand “is built on four key pillars: service, style, unique experience and value”.
“However, it’s not luxury as we traditionally know it, but luxury reflecting a new definition. Luxury is no longer about things or how much something costs. It is not a business classification, a price point or based on scarcity. Luxury is now about experiences and how something makes you feel. Luxury is being democratized and is now for everyone.”
Schrager’s Public brand was originally unveiled back in May 2011, with a Chicago hotel opened later that year, housed within the former Ambassador East Hotel.
That property has since been sold, but continues to operate as Public Chicago, although with no association to the latest opening.
At the time of the brand’s launch, Schrager said that there were “other deals ‘in the works’ in New York, London and LA”.
The hotelier has also developed the lifestyle Edition Hotels brand in partnership with Marriott, which currently has properties in London (for a review click here), New York, Miami Beach and Sanya.