Norwegian is set to launch a subsidiary airline in Argentina.

The group established Norwegian Air Argentina in January 2017, with plans to operate both domestic and international flights from a Buenos Aires base pending government approval.

Norwegian’s CEO Bjorn Kjos has said that the airline would fly to Argentina from its Gatwick hub, linking the South American country with European cities such as Paris, Barcelona, Oslo, Copenhagen and Stockholm.

CEO of Norwegian Air Argentina, Ole Christian Melhus, said: “Argentina is an interesting market with great potential that fits Norwegian’s global strategy very well, combining affordable domestic and international flights.

“We have been very well received by Argentinian authorities and look forward to a fruitful relationship going forward.”

Norwegian has applied for an Argentinian Air Operator’s Certificate. If granted, the airline will announce and begin selling routes routes from Argentina by the end of this year.

British Airways is the only current carrier to fly direct to Argentina with a service between Heathrow and Buenos Aires.