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IAG unveils details of new “Level” low-cost long-haul carrier

17 Mar 2017 by Mark Caswell
IAG's Level low-cost long-haul carrier

International Airlines Group has released details of its new low-cost long-haul carrier, which will launch in June.

Named Level, the airline will initially operate flights from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.

The carrier will operate two A330 aircraft in its own livery, with the aircraft fitted with 293 economy and 21 premium economy seats. Initially flights will be operated by Iberia crew.

Fares start from US$149 one way, and will go on sale at flylevel.com shortly.

Economy passengers will have to pay for extras including checked luggage, meals, seat selection and in-flight entertainment, while premium economy customers will see these benefits included in their ticket.

In-flight wifi will also be available “with prices starting at €8.99”, and passengers will be able to earn and redeem Avios on Level flights.

IAG's low-cost long-haul carrier, Level

Flights to LA will start on June 1 and will operate twice per week. Services to San Francisco Oakland will launch the following day, and will operate three times per week. Twice-weekly flights to Punta Cana will commence on June 10, and a three times-weekly service to Buenos Aires will launch on June 17.

The move comes as Qatar Airways’ CEO Akbar Al Baker recently referred to the threat from low-cost, long-haul carriers as “short term”.

Announcing the new airline IAG’s CEO Willie Walsh said:

“Level is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world’s largest airline groups behind it.

“Level will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement our existing airline portfolio and further diversify our current customer base.

“Barcelona is Vueling’s home base and this will allow customers to connect from Vueling’s extensive European network onto Level’s longhaul flights.

“This is just the start. We’re really excited about the opportunities for expansion and we plan to bring Level to other European destinations”.

ba.com, flylevel.com

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