Members of the British Airways Executive Club and the Avios Travel Rewards programme, can earn double Avios on all purchases made through the estore this weekend.

The promotion is valid for purchases made by 2359 on Sunday March 5, with examples including eight Avios per £1 spent with M&S (usually four Avios per £1 spent), four Avios per £1 spent with Tesco Direct (usually two Avios per £1 spent), and 20 Avios per £1 spent with Interflora (usually ten Avios per £1 spent).

The offer coincides with the relaunch of BA’s online store – previously known as Gate 365 – under the unified Avios estore brand.

Communication from the BA Executive Club this week advises that “Gate 365 has got a new name and a brand new look! So to celebrate, you’ll be able to collect double Avios when you shop again through the new British Airways Avios eStore between 2 ‑ 5 March. That means you can collect up to 20 Avios for every £1 spent on your favourite brands, but hurry, offers end Sunday.”

The BA Avios estore can be accessed at, while the Avios version can be accessed at