A Scion Hotel by any other name is still a Trump, and one may be coming soon to your destination city.
According to MarketWatch, Trump Hotels CEO Eric Danziger says the company has letters of intent to open 17 Scion branded hotels, including in cities such as Austin, Cincinnati, Dallas, Nashville and New York. They will conspicuously not feature the name of founder and current US president Donald Trump — a first for the hotel company.
The Scion brand was introduced during the waning weeks of the US presidential campaign and touted as appealing to a younger demographic than Trump-branded properties.
Some hotel experts were sceptical of Danziger’s claims, saying that president Trump’s polarising politics would make such deals a troubled proposition for some developers.
Trump currently has 14 hotels in the US, Canada, Central America, Europe and Asia, including properties in Washington DC, New York, Miami, Hawaii, Chicago, Las Vegas, Virginia (the Albemarle Estate at Trump Winery), Vancouver, Toronto, Panama City, a golf resort in Doonbeg, Ireland, and the Trump Turnberry and McLeod House in Scotland.