Sir Hotels launches second Amsterdam property

19 Jan 2017 by Marisa Cannon
Sir Adam Amsterdam THEBUTCHER interiors image credit- SIR hotels (1)

Boutique operator Sir Hotels has announced the opening of its second property in Amsterdam.

Occupying eight floors within the city’s landmark A’dam Tower, Sir Adam will be the group’s third opening following its 2013 debut in the city’s De Pijp neighborhood, and an opening in Berlin in December last year.

Sir Adam-bed room image credit- SIR hotels (2)

Overlooking the IJ river and Amsterdam’s city centre, the hotel has 108 rooms, a number of food and beverage outlets and meeting and event spaces plus “industrial-chic interiors” designed by New York-based design studio Icrave.

Rooms come with a range of music-themed furnishings such as Bluetooth-enabled Crosley record players with a collection of vinyl records, and Gibson guitars. Floating desks are installed along  the rooms’ floor-to-ceiling windows alongside wooden benches from which guests can enjoy panoramic views of the city.

In place of a traditional hotel lobby, the hotel has launched The Hub, a co-working space/concept store with a music library where guests can listen to vinyl records. The ground floor is home to The Butcher Club, a gourmet burger outlet set in an informal, living-room-like space featuring an island bar, riverside terrace, live musical performances and nightly DJ sets. On the first floor there is a semi-outdoor bar alongside flexible event spaces which can be combined with the bar to host events for up to 200 guests.

Two new properties are set to open in 2017 including Sir Nikolai in Hamburg in the spring and Sir Joan in Ibiza this summer.

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