Millennium and Copthorne has introduced its M Hotel brand to the UAE, with the rebranding of an existing property in Dubai.

Located on Al Asayel Street in Business Bay, the former Radisson Blu Downtown is now the M Hotel Downtown by Millennium.

The group said that the rebranding signifies “continued strategic expansion for the Millennium and Copthorne Group across the region and ensuring it is firmly on track to meet its target of 100 hotels by 2020”.

According to Millennium and Copthorne, the M Hotel brand “has been conceptualized to bring quality and accessibility to the mid-market business segment”, with travellers “increasingly looking for spacious accommodation that offers excellent value for money alongside a full range of business and recreation facilities”.

The brand also operates the 415-room M Hotel Singapore, located near the city-state’s Marina Bay and business and financial district.