Air France has launched a new amenity kit for its premium economy customers.

The new bag comes in two colours – yellow and red – with both highlighting the French ‘accent aigu’ (the acute accent).

According to Air France the new design “aims to reflect the image of the premium economy cabin, with a relaxed, chic and dynamic design”.

Contents of the bag include ear plugs, a toothbrush and toothpaste, a pair of socks, an eye mask, and headphone protectors.

The new kit comes as the carrier prepares to officially unveil its new B787-9 Dreamliner this week, with a special celebratory flight around France, followed by the first commercial service for the aircraft between Paris CDG and Cairo.

Business Traveller will be at the launch event and will post a report tomorrow.