Leonardo Hotels is to add the first European properties under its fledgling NYX lifestyle brand.
The 299-room NYX Milan is due to open at the beginning of next year, while NYX Prague and NYX Madrid will join the brand following extensive renovations to existing properties the Gran Atlanta Madrid and Fusion Hotel Prague this spring.
The new brand is named after the Greek goddess of the night, and launched its first property in Tel Aviv earlier this year.
If this first hotel is anything to go by, expect art installations by local artists, live DJ sets, cinema screenings and “deluxe vending machines” on all floors, alongside a business centre, gym, and on-site restaurant and cocktail bar.
Commenting on the forthcoming Milan property, Daniel Roger, Managing Director of Leonardo Hotels Europe said:
“In just a few weeks, the construction work in Milan will be finished and we will finally be able to open the first NYX Hotel in Europe.
“Our hotel concept reflects the contemporary Zeitgeist calling for ever more creative possibilities and individual joie de vivre. Our guests will be amazed.”
Earlier this year the group opened its second UK property under the Leonard Hotels brand. The 292-room Edinburgh property joined the Leonardo Hotel London Heathrow Airport which opened in 2015.