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British Airways launches colouring book

11 Dec 2016 by Mark Caswell
British Airways: A Colouring Book

British Airways has launched a new colouring book for flyers, featuring line drawings of iconic images from the airline’s history.

The 96-page book includes drawings of historic photographs, travel posters, publicity images, adverts and artwork, accompanied by explanations from the airline’s archive.

The drawings span the carrier’s history, from the eras of Imperial Airways and BOAC, through to Concorde and the present day.

British Airways: A Colouring Book

The market for colouring books for adults has soared recently, with many seeing it as a way to soothe anxiety and eliminate stress, as well as stimulating the part of the brain responsible for creativity and logic.

The book follows the addition of a new Headspace channel on BA’s in-flight entertainment earlier this year, offering a range of “simple meditation and mindfulness exercises”.

British Airways: The Colouring Book will be published on December 15 by Amberley Books, and costs £12.99.

ba.com

British Airways: A Colouring Book
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