Marriott’s W Hotels brand (previously part of Starwood prior to the recent merger) has opened its latest property in Las Vegas.

The 289-room W Las Vegas is located at the northern end of The Strip within one of the three towers making up the SLS Las Vegas complex, and features rooms designed by Philippe Starck, and an Extreme Wow Suite created by Lenny Kravitz.

The brand’s signature Living Room public space features a bar inspired by casino gaming tables, with “intimate seating nooks [which] nod to the hotel’s original mid-century incarnation as the Sahara”, and a neon art “desert garden” by artist Keith Lemley which “dramatically transforms the space from day to night”.

For meetings there is 1,400 sqm of space within the hotel itself, and a further 7,400 sqm at the adjacent SLS Las Vegas.

Other facilities include a rooftop pool and decking, a spa, fitness centre, and seven food and beverage options including the Philippe Starck-designed steakhouse Bazaar Meat by Jose Andres, Egyptian eatery Cleo, Unami Burger, and Japanese restaurant Katsuya

The arrival of the W brand in Sin City has been a long time coming – Starwood originally announced plans for a W Las Vegas property in 2005, but this was subsequently cancelled.