British Airways has launched a Facebook “BOTler”, offering London-bound customers a “best of the best” guide to the capital.

The Facebook messenger service is initially launching in Germany, France, India, Singapore, Japan and the UAE, and provides travellers with “live updates on exclusive deals and personalised recommendations on top attractions and experiences tailored for individual users”.

These include a 30 per cent discount on stays at the Rosewood London, and up to 60 per cent off at designer outlet shopping centre Bicester Village, as well as a VIP pass and discounts at Westfield London.

Customer just need to visit the carrier’s Facebook page and click on “Message” to be connected to the bot.

Commenting on the launch, Sara Dunham, British Airways’ Head of Marketing Retail & Direct Channels said:

“As an airline we are continually reviewing the ways in which we engage with our loyal customers, that includes providing them with added value before they even fly with us.

“By launching the British Airways BOTler across our core markets, we are providing our customers with a plethora of extra reasons – tailored to their personal tastes – to experience the magical city of London at its iconic winter best.

“Designed exclusively for Facebook Messenger, the British Airways BOTler will guide users through what to expect in the UK capital during the holiday season, highlighting exclusive deals across London to fuel that pre-holiday excitement.”