Turkish Airlines has launched a new in-flight safety video, featuring digital illusions designed to engage passengers during the announcements.

The video has been created by US film maker and social media personality Zach King, and features scenes where viewers are “flipped between reality and illusion” through digital sleight of hand tricks.

Laptops magically fold up into jacket pockets, and Zach emerges from a wall during the three-minute video, which has already had around 900,000 views on You Tube.

Commenting on the video M. İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines said:

“With safety being the number one priority at all levels of our airline, creating concise and engaging safety communications has become extremely important.

“Here at Turkish Airlines we constantly strive to find the most effective and innovative ways to deliver excellent service and overachiever passenger expectations ensuring the highest level of security during all of our operations”.