Norwegian has announced a portrait of Roald Dahl will be featured on the tail fin of a Norwegian Boeing 737-800 aircraft later this year.
The British author will join over 80 other ‘tail fin heroes’ to be depicted on Norwegian aircraft since the airline was founded, including Hans Christian Anderson, Edvard Munch and Kirsten Flagstad.
The decision to add a British figure to the ranks reflects Norwegian’s rapid growth in the UK, where they now fly 4 million passengers to over 40 destinations every year, with plans for expansion at Gatwick airport.
Norwegian Chief Commercial Officer Thomas Ramdahl says: “Selecting our first ever British tail fin hero is not only a mark of our huge plans for UK expansion, it is also a chance to recognize a truly heroic British figure.”
Dahl was born in Cardiff in 1916 of Norwegian descent, and served as a fighter pilot in WW2 before beginning his career as an author, primarily of children’s stories.
Norwegian chose Dahl and the other tail fin heroes because they symbolize the spirit of the airline by pushing boundaries, changing the norm and inspiring others.
The announcement was made on the 100th anniversary of Dahl’s birth, otherwise known as ‘Roald Dahl Day.’