Accommodation booking website booking.com has added the one millionth property to its platform.
The soon-to-open Greydon House guesthouse (pictured) in Nantucket, Massachusetts is the latest property to join the site.
Booking.com says it has doubled the number of properties on its platform in just two years, and now has “over 23 million bookable rooms worldwide, including 7.2 million bookable rooms in homes, apartments, villas and other categories of unique places to stay”.
Commenting on the news Gillian Tan, CEO of booking.com said:
“Empowering travellers with diversity and choice has always been at the core of our mission at Booking.com.
“As we continue to expand and build relationships with accommodation providers in every corner of the globe, we are delivering on our promise to consumers that no matter who you are or what you’re looking for in a place to stay when you travel, we’ve got that one-in-a-million stay that’s just right for you.
“And the best part is that you don’t have to take our word for it—with more than 100 million reviews from real guests who’ve actually stayed at the property, you can guarantee that you’ll always find the perfect stay whoever you are and whatever you’re passionate about.”
In recent months major hotel chains including Hilton have launched campaigns aimed at luring travellers away from online travel agents (OTAs) and back towards direct bookings, with “exclusive room rates not found anywhere else”.