Ascott’s Somerset brand debuts in Chongqing and Shenzhen

The Ascott Group has launched its first Somerset-branded serviced residences in Chongqing and Shenzhen.

The 157-unit Somerset JieFangBei is located in the heart of Chongqing’s financial area, Yuzhong District and within walking distance of Pedestrian Street for shopping. Offering 147 units, Somerset Garden City Shenzhen is near the Shekou business district and the Shekou Ferry Terminal, which is accessible from Hongkong by an hour’s ferry ride. Both properties are newly built.

Daily introductory prices at Ascott’s Chongqing property start at CNY328 (US$48) for a Studio Executive Apartment to CNY800 (US$117) for a Two-Bedroom Executive Apartment, inclusive of complimentary breakfast and broadband internet. In Shenzhen, Somerset Garden City’s daily rates are from CNY380 (US$55) for a Studio to CNY680 (US$99) for a Three-Bedroom Deluxe Apartment.

All residences come with a fully equipped kitchen, an ensuite bathroom, entertainment system and broadband internet.

“We will be opening seven more new properties in China by 2010 and there will be no let up in our expansion in the country,” said Lim Ming Yan, chief executive officer, The Ascott Group.

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Julian Tan