Virgin Atlantic is adding live TV to its fleet of B787-9 Dreamliners this summer.
The new offering is as a result of a partnership with onboard providers Panasonic Avionics and IMG.
Initially three channels will be available – Sport 24; BBC World News and CNN International.
Sport 24 will be showing action from the Rio 2016 Olympics Games, Premier League, NFL, UEFA Champions League, NBA, Tennis Grand Slams, Bundesliga, Formula 1, Golf Majors, MotoGP, and the Ryder Cup.
Passengers will be able to tune in to live TV via their seat-back screen or via their own devices using the onboard wifi, at no extra cost. The service is being rolled out to the B787 Dreamliners with all 13 aircraft equipped by the end of the year.
By summer 2017 will offer wifi connectivity across all its aircraft.
Jill Brady, Executive Vice President of Customer at Virgin Atlantic, said: “We know staying up to date with current affairs and sporting events is really important to our customers and it’s fantastic we can now offer them the opportunity to view content live. We always put our customers at the heart of everything we do and this is just another example of us being able to expand on our promise of making travelling with us irresistible.”