Suites and first class passengers on board Singapore Airlines’ (SIA) new Airbus A380s will soon be served using co-branded Lalique crystal ware, following a new partnership between the airline and the French crystal maker.
SIA will begin carrying the glassware on its next batch of A380s – the airline is set to begin receiving these aircraft in the second half of 2017, which will also feature SIA’s new cabin products. Currently, SIA has five A380s on order from Airbus, adding to the existing 19 in its fleet.
In addition to crystal ware, Lalique also develops products that range from interior décor and art to jewellery and perfumes. The two companies aim to offer glassware aboard the new A380 flights along with amenity kits, toiletries, loungewear and bedding. Lifestyle products and crystal objects will also be offered to customers as part of the amenity kits on select flights, though SIA has not yet confirmed which flights these will be.
“Both SIA and Lalique have a long heritage,” said SIA’s senior vice president product and services, Marvin Tan. “Leveraging the strengths of both companies, we look forward to bringing the finest travelling experience to our customers through this co-brand initiative.”
Passengers will also be able to purchase Lalique items from the airline’s Krisshop Magazine, while offers and benefits from Lalique’s manufacturing site and restaurants also form part of the new partnership.
Full details of the offerings will be announced in the near future, according to the airline, while additional joint projects will also be considered down the line.
While SIA has a further five A380s on order, the carrier opted late last year not to extend the lease of its first A380, which it received in 2007 on a ten-year lease. The Singaporean carrier was the launch customer for the world’s largest passenger aeroplane.