Japan Airlines (JAL) has entered into a worldwide partnership with independent airport lounge membership programme Priority Pass, enabling its more than 30 million JAL Mileage Bank (JMB) frequent flier members to attain Priority Pass Prestige Membership by redeeming just 40,000 miles. Prestige Membership provides travellers with free, unlimited access to more than 950 airport lounges around the world.
Travellers are typically required to pay US$399 for one year’s Prestige Membership. Members of JMB can redeem their miles for a Prestige Membership on JAL’s website and, upon redemption, will be able to download the Priority Pass smartphone app. The app allows travellers to access and use their Digital Membership Card, or they can opt for a physical card.
The partnership is part of a move by JAL to enhance its value proposition with customers globally. Japan Airlines executive officer, Jun Kato, said: “We believe Priority Pass will greatly enhance the convenience and comfort of the airport experience and as a result, increase the loyalty of all our JAL Mileage Bank members.”
The Japanese carrier is the first airline to offer air mile redemption in exchange for the membership programme. “We continue to see strong demand for access to our lounges, with a Priority Pass member using a lounge every three seconds and enjoying a seamless digital experience using our Digital Membership Card,” said Tony Low, senior vice president and general manager, Asia Pacific for Priority Pass.
“This new partnership will now connect and provide all of JAL’s members and frequent flyers who want more from their airport experience in the form of rewarding travel journeys, with airport lounge access at all the top travel destinations around the world.”