SAS launches “crowdsourcing” site

4 Jul 2012 by BusinessTraveller

Scandinavian carrier SAS has launched an online platform encouraging customers to share ideas on how services can be improved.

The carrier hopes that the My SAS Idea initiative will enable it to “start a continuous dialogue with its customers and enlist their help and participation in order to launch new products and services”.

The platform allows users to suggest ideas on all SAS-related subjects including service and product offerings, and the carrier’s Eurobonus loyalty scheme.

Users are able to vote for their favourite ideas, with the most popular then being “assessed and analysed by SAS”.

The carrier has previously carried out temporary crowdsourcing initiatives, including the chance to propose and vote on a new seasonal service from Oslo, but says that this is the first “fully committed and continuous platform for all aspects of our business”.

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Report by Mark Caswell

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