News

SAS launches “crowdsourcing” site

4 Jul 2012 by BusinessTraveller
Scandinavian carrier SAS has launched an online platform encouraging customers to share ideas on how services can be improved. The carrier hopes that the My SAS Idea initiative will enable it to “start a continuous dialogue with its customers and enlist their help and participation in order to launch new products and services”. The platform allows users to suggest ideas on all SAS-related subjects including service and product offerings, and the carrier’s Eurobonus loyalty scheme. Users are able to vote for their favourite ideas, with the most popular then being “assessed and analysed by SAS”. The carrier has previously carried out temporary crowdsourcing initiatives, including the chance to propose and vote on a new seasonal service from Oslo, but says that this is the first “fully committed and continuous platform for all aspects of our business”. For more information visit flysas.com/mysasidea. Report by Mark Caswell
Loading comments...

Search Flight

See a whole year of Reward Seat Availability on one page at SeatSpy.com

Business Traveller March 2024 edition
Business Traveller March 2024 edition
Be up-to-date
Magazine Subscription
To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below
Polls