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ANZ launches “Fit to Fly” safety video

29 Mar 2011 by BusinessTraveller

Air New Zealand’s latest inflight safety video features US fitness “legend” Richard Simmons, and has already had over half a million views on You Tube since it launched at the weekend.

The “Fit to Fly” video features Simmons and ANZ flight crew taking passengers through the safety procedures through the medium of dance, with staff (including CEO Rob Fyfe) dressed in neon lycra, fluorescent leg warmers and sweat bands.

The video features a specially recorded version of classic 80s track The Only Way is Up, and it has already started to appear on the carrier’s narrowbody fleet, with the widebody aircraft (including those serving London) set to follow from May 1.

ANZ is famous for producing engaging flight safety videos, with previous efforts including “Bare Essentials of Safety”, which featured body-painted staff. In total the carrier’s videos have been viewed more than seven million times on You Tube, with this latest effort having been watched nearly 600,000 times at last count.

The video has caused a stir on the businesstraveller.com forum, with differing views on its merits. Commenting on the new video Air New Zealand’s general manager marketing and communications Mike Tod said:

“Safety is paramount and non-negotiable at Air New Zealand, and Fit to Fly will again get our passengers sitting up and taking notice of these important pre-flight messages in an engaging and fun way. Simmons’ fitness moves will definitely ensure that all eyes are on the safety briefing.”

For more information visit airnewzealand.co.uk.

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