Hotel Jen returns to Beijing

Hotel Jen Beijing Prototype Lounge

The re-establishment of its presence in the Chinese capital is a significant step for the nascent hotel brand, which was formed in 2014 as part of an effort to rebrand many of Shangri-La’s Traders hotels in Asia-Pacific, starting with the Hotel Jen Hong Kong. Since then, the brand has expanded its foothold to now include ten across the Asia-Pacific region.

“We want to create a new hospitality experience where this hotel will be a modern-day playground for business and leisure travellers and the local residents of Beijing,” said the hotel’s general manager, Clifford Weiner. “We want to inspire our guests to leave everyday routines behind by providing them with alternative, energising ways to work smarter, play harder and travel better.”

Among the new features and facilities offered by the Beijing hotel are a co-working hub, a gastropub with its own brewery, and an “industrial-chic” gym with grafitti spray-painted across the walls. The rooms, meanwhile, boast a clean and sleek Asian design with a white and light brown colour palette. Sizes start at 40sqm and go up from there, with floor-to-ceiling windows a feature common among all rooms. Travellers looking for a more serviced-residence feel can try the 75sqm Jen 75 corner rooms, which feature a kitchenette and breakfast bar.

Hotel Jen Beijing is situated on the first 22 floors of China World Tower B in the China World Trade Centre – joining fellow Shangri-La properties the China World Hotel Beijing and the China World Summit Wing Beijing hotel at the complex.

To mark the opening, the hotel is offering a limited-period promotion starting from RM1,199 (US$175) per night until August 31 this year for a one-night stay at a 40sqm room, with breakfast for one and unlimited access to the gym, pool and group classes.

Hotel Jen launches night-time experiential programme

Hotel Jen Night Light

Travellers looking to explore the cities they’re visiting after dark can now make use of a new night-time experiential programme offered at all Hotel Jen properties in Asia-Pacific.

The Night Light programme has been developed as a means to help guests safely explore a destination during the evening through weekly activities organised by the hotel and an interactive “living” map. These maps, available on the company’s website, continuously aggregate data from social check-ins and selected hashtags to highlight after-hours places of interest.

Maps are available for each Hotel Jen property in Asia-Pacific and can be filtered into different categories, including Touristy Things, Local Hangouts and Jen’s Picks. Along with the public, a group of local influencers also contribute to the maps offering insider knowledge on places to find home-grown art, local eats and native rituals.

“Hotel Jen caters to urban adventurers who are passionate about discovering new places, cultures and experiences,” said Marisa Aranha, Hotel Jen’s vice president of sales and marketing. “Through this new ‘Night Light’ programme, we are encouraging our guests to head out and explore the thriving activities that each destination has to offer between sunset and sunrise.

“There’s more to a city after dark than what is featured in conventional guide books and we want to provide a new perspective for busy business travellers, unabashed night owls and curious families through curated insider insights.”

In addition to the map, a selection of weekly activities are also organised at the hotel or around the city. Among these are a sunrise boot camp in Brisbane, early morning aqua Zumba in Johor, and yoga dancing in Shenyang.

Hotel Jen’s Night Life map includes its properties in Brisbane, Hong Kong, Johor, Male, Manila, Penang, Shenyang and Singapore. A new Beijing property is also set to open this year, having been delayed from its original January 2017 opening, while a Kota Kinabalu hotel is scheduled to open in 2018.