First hotel: The Mansion on Turtle Creek in Dallas, Texas.
Home base: Despite its origins in the Americas, Rosewood is now based out of Hong Kong following the group’s 2011 acquisition of Hong Kong-based New World Hospitality (now Rosewood Hotel Group). It is for this reason that the group doesn’t currently operate a hotel in the city despite its head office being based there – though this is set to change in 2018 when the group opens the Rosewood Hong Kong.
Brands: All of the group’s properties operate under a single Rosewood brand, though different naming conventions do exist with some simply having the city name after the brand, and others marketed as “A Rosewood Hotel”.
Portfolio: Currently standing at a relatively modest 19 properties, Rosewood’s portfolio is set to undergo a major expansion with almost as many new hotels slated to open their doors within the next four to five years.
Key markets: Owing to its US roots, the group remains a primarily America-centric brand with 13 of its properties located across the US, Canada, Mexico, the Caribbean and Atlantic. The group’s first hotel – the Rosewood Mansion on Turtle Creek – remains part of the portfolio, and other notable locations include the Rosewood Washington, DC, and The Carlyle, A Rosewood Hotel in New York.
Europe is the group’s second-largest market, with three properties currently open (Rosewood London, Rosewood Castiglion del Bosco in Tuscany and Hotel de Crillon, A Rosewood Hotel in Paris, which will reopen in July 2017 following four years of renovations) and two in the pipeline (Vienna and Edinburgh).
The group’s presence in the Middle East, meanwhile, comprises two properties – one in Jeddah, Saudi Arabia and another in Abu Dhabi, UAE.
Eagle-eyed readers will notice that Asia-Pacific is conspicuously missing. Indeed, the group so far only has one property in the region in Beijing. This is all set to change over the next two to three years, however, with a slew of new properties slated to open that will bring the region’s total number of hotels in the region up to ten.
Loyalty programme: The hotel group doesn’t have its own member-based loyalty programme, however it does have a number of experiential concepts that are available to guests as part of its “A Sense Of…” series, along with offering guests complimentary room nights on stays surpassing a certain number of consecutive nights.
As previously mentioned, the group’s Asia-Pacific portfolio is lacklustre at the moment, but that is set to expand rapidly by 2019. Some nine hotels are currently under development in the region – including its first property in its current home base of Hong Kong. Joining the Beijing property on the Chinese mainland are new properties in Sanya, due to open in 2017, and Guangzhou, which has a 2018 opening date scheduled.
Beyond Greater China, Cambodia, Thailand, Laos and Vietnam will all receive new properties also. Starting with the opening of hotels in Phnom Penh, Phuket (which will feature the first resort version of its new Asaya wellness concept) and Luang Prabang this year, the group will then open properties in Hoi An (announced in March 2017), Bangkok and Siem Reap all in 2019.
That said, the group is not putting its plans in the Americas on hold, with six new properties in the pipeline due to open by 2020. These notably include its third in California, the Rosewood Miramar Beach Montecito in Santa Barbara in 2018, and its fifth property in Mexico – the Rosewood Mandarina in 2020. The brand is also set to make its South American debut in 2019 when it opens up in Sao Paulo, Brazil.