Rosewood Hotels and Resorts: What you need to know

Rosewood Phnom Penh

Founded: 1979

First hotel: The Mansion on Turtle Creek in Dallas, Texas.

Home base: Despite its origins in the Americas, Rosewood is now based out of Hong Kong following the group’s 2011 acquisition of Hong Kong-based New World Hospitality (now Rosewood Hotel Group). It is for this reason that the group doesn’t currently operate a hotel in the city despite its head office being based there – though this is set to change in 2018 when the group opens the Rosewood Hong Kong.

Brands: All of the group’s properties operate under a single Rosewood brand, though different naming conventions do exist with some simply having the city name after the brand, and others marketed as “A Rosewood Hotel”.

Portfolio: Currently standing at a relatively modest 19 properties, Rosewood’s portfolio is set to undergo a major expansion with almost as many new hotels slated to open their doors within the next four to five years.

Key markets: Owing to its US roots, the group remains a primarily America-centric brand with 13 of its properties located across the US, Canada, Mexico, the Caribbean and Atlantic. The group’s first hotel – the Rosewood Mansion on Turtle Creek – remains part of the portfolio, and other notable locations include the Rosewood Washington, DC, and The Carlyle, A Rosewood Hotel in New York.

Europe is the group’s second-largest market, with three properties currently open (Rosewood London, Rosewood Castiglion del Bosco in Tuscany and Hotel de Crillon, A Rosewood Hotel in Paris, which will reopen in July 2017 following four years of renovations) and two in the pipeline (Vienna and Edinburgh).

The group’s presence in the Middle East, meanwhile, comprises two properties – one in Jeddah, Saudi Arabia and another in Abu Dhabi, UAE.

Eagle-eyed readers will notice that Asia-Pacific is conspicuously missing. Indeed, the group so far only has one property in the region in Beijing. This is all set to change over the next two to three years, however, with a slew of new properties slated to open that will bring the region’s total number of hotels in the region up to ten.

Loyalty programme: The hotel group doesn’t have its own member-based loyalty programme, however it does have a number of experiential concepts that are available to guests as part of its “A Sense Of…” series, along with offering guests complimentary room nights on stays surpassing a certain number of consecutive nights.

Future plans:

As previously mentioned, the group’s Asia-Pacific portfolio is lacklustre at the moment, but that is set to expand rapidly by 2019. Some nine hotels are currently under development in the region – including its first property in its current home base of Hong Kong. Joining the Beijing property on the Chinese mainland are new properties in Sanya, due to open in 2017, and Guangzhou, which has a 2018 opening date scheduled.

Beyond Greater China, Cambodia, Thailand, Laos and Vietnam will all receive new properties also. Starting with the opening of hotels in Phnom Penh, Phuket (which will feature the first resort version of its new Asaya wellness concept) and Luang Prabang this year, the group will then open properties in Hoi An (announced in March 2017), Bangkok and Siem Reap all in 2019.

That said, the group is not putting its plans in the Americas on hold, with six new properties in the pipeline due to open by 2020. These notably include its third in California, the Rosewood Miramar Beach Montecito in Santa Barbara in 2018, and its fifth property in Mexico – the Rosewood Mandarina in 2020. The brand is also set to make its South American debut in 2019 when it opens up in Sao Paulo, Brazil.

Pentahotels is coming to Thailand

German hotel brand Pentahotels is heading to Thailand with the company announcing today it expects its first property in the country to open some time around 2020. The new Pentahotel Bangkok, Ploenchit will be located in the capital’s Lumpini district in the central business district.

Describing itself as a “design-led and neighbourhood lifestyle brand”, Pentahotels focuses on design and socialising and its upcoming Bangkok property will include many of its signature touches. Among these are the Pentalounge, which the group describes as a reception area aimed at combining function and entertainment with an emphasis on the social aspect of the bar area. Understandably, with this sort of focus the brand is particularly aiming to appeal to next-generation travellers.

“The Pentahotels brand concept offers an entirely new hotel experience to guests, which has seen tremendous success in Europe and Asia,” said Sonia Cheng, CEO of parent management company Rosewood Hotel Group. “In Bangkok, we have chosen the Lumpini location for its international business appeal and vibrant local and expatriate scenes, and we are confident that this new location will pave the way for our successful operations in Thailand.”

Pentahotel Bangkok, Ploenchit will be a medium-sized property with 157 guestrooms and facilities including a swimming pool and gym.

Elsewhere in Asia-Pacific, meanwhile, Pentahotels aims to open its second property in Hong Kong this summer.

Rosewood offering complimentary nights at select properties

Rosewood London Premier Suite

Hong Kong-based Rosewood Hotels and Resorts is extending its complimentary nights offering at 17 properties as part of its More Rosewood promotion.

Different hotels have complimentary nights kick in after a different number of nights have already been booked. For example, some properties require a stay of just two consecutive nights to get the third free, while others require a minimum of six in order to get the seventh free.

The offer also only applies through select dates, which vary depending on the property and range from August 4 to December 31 this year.

Among the notable properties included in the More Rosewood offer are the Rosewood Beijing – offering a fourth complimentary night after a three-night stay through December 31 – and Rosewood Abu Dhabi – providing a third night free after a two-night stay through December 27.

Also part of the offering are properties in London and Montalcino in Europe, Antigua and Bermuda in the Caribbean and Atlantic, Vancouver, and hotels across Mexico and the US.

Rosewood announces new Vietnam property

Rosewood Hotels and Resorts

Rosewood Hotels and Resorts will be adding a new Vietnam property to its portfolio in 2019. The Rosewood Hoi An will be part of the currently under-development Hoiana integrated resort south of Hoi An town on the country’s central coast.

Accommodation in the resort will take the form of 70 guestrooms and 30 residences, with five of these coming with their own dedicated spa treatment rooms. All of the resort’s rooms, however, will be positioned on a terraced landscape with either ocean or lake views.

“We are very grateful to Hoi An South Development Limited for this precious opportunity for Rosewood to open near such a unique and charming destination,” said Sonia Cheng, Rosewood Hotel Group CEO. “It will be a perfect match for Rosewood’s A Sense of Place concept and another opportunity for us to offer travellers an inspirational journey of discovery.”

Among the resort’s F&B offerings will be a specialty restaurant, a poolside restaurant and bar with ocean views, and a bistro. Along with the pool, a 2,000 sqm Asaya (part of Rosewood’s recently launched wellness concept) will offer 14 singe and double treatment rooms, along with an active zone with fitness and yoga facilities. Meanwhile the resort’s free-standing, residential-style events space, The Pavilion, will offer function space and an outdoor lawn.

Adjacent to the resort is an 18-hole golf course, while further afield the Unesco-listed Hoi An town features traditional Chinese mansions, colonial-style buildings, temples, and small shop houses.

The Rosewood Hoi An is Rosewood’s 11th new project in Asia. This year, the group aims to open properties in Phuket, Sanya, Phnom Penh and Luang Prabang, while 2018 will see the opening of hotels in Guangzhou and Hong Kong, followed by Siem Reap, Bali and Bangkok in 2019, and Jakarta in 2020.

Rosewood unveils Asaya wellness concept

Rosewood Asaya wellness concept

Travellers seeking a more wellness-conscious stay will soon be able to explore a new integrated wellness concept developed by Rosewood Hotels & Resorts.

The hospitality group’s new Asaya offering focuses on offering a mixture of alternative therapies, lifestyle and nutritional coaching, fitness, educational programming and others along with discussions with visiting experts and Asaya practitioners. Activities such as yoga, tai chi, spinning, boxing and bootcamp will be offered, while an on-site fitness centre in collaboration with Technogym will be available.

The aim of the programme is to offer guests a bespoke experience, something that is clearly evidenced by the hotel group’s naming of its facilities as “wellness ateliers”. These experiences are developed in collaboration with lifestyle coaches to achieve specific goals.

“Consciously and unconsciously, wellness is becoming more significant in our day-to-day lives, in the ways we work, eat, sleep and socialise,” said the hotel group’s vice president – guest experience and wellness, Niamh O’Connell.

“Recognising the gaps that exist in the luxury hotel spa arena, we created a concept that will help establish a foundation of well-being, offering fluid and flexible solutions to individual needs and evolve with the guest along their lifelong wellness journey.”

In addition to individual sessions, the Asaya concept also caters to small groups in its Signature Suites and Villas, which feature dedicated treatment areas, hydrotherapy zones and indoor and outdoor social spaces. Overnight stays in an Asaya Suite with separate sleeping, living and therapy areas are also offered.

The Asaya concept will also be complemented by two skincare houses – Maison Cauliéres and Evidens de Beauté. Asaya treatments also include products developed using raw ingredients sourced from the hotels’ on-site gardens.

Rosewood will develop its first resort version of Asaya at Rosewood Phuket, scheduled to open in April 2017. Subsequent city and resort concepts will be introduced in the following months, with the first urban Asaya scheduled to launch in 2018 at the recently announced Rosewood Hong Kong.

Rosewood Hong Kong to open in 2018

Hong Kong is set to get its first Rosewood luxury hotel in 2018, Rosewood Hotels and Resorts has announced. The new Rosewood Hong Kong is set to occupy 27 floors of a mixed-use tower located on Salisbury Road in Tsim Sha Tsui, adjacent to the Victoria Harbour waterfront on the site of the former New World Centre.

Offering 398 rooms, the Hong Kong property will feature a total of eight dining options along with a fitness centre, swimming pool and a facility offering the brand’s holistic wellness concept. Some 199 luxury accommodations for extended stays will also be available on the top 19 floors of the tower and will include a dedicated lounge, indoor swimming pool and fitness centre, along with outdoor terraces in some units. Guests in the residences can also make use of special services and amenities.

Meanwhile, select hotel guests will be able to make use of the Manor Club executive lounge, and corporate groups can utilise the hotel’s signature Pavilion residential-style meeting and events spaces.

“As one of the world’s great cities, with iconic character and landscape, Hong Kong is a superlative location to open a Rosewood hotel and exquisitely express the brand’s A Sense of Place philosophy,” said Rosewood’s CEO, Sonia Cheng of the announcement. “We aim for this hotel to capture Hong Kong’s grace and dynamism, culture and modernity, while debuting Rosewood’s engaging, intuitive and refined service here in our home city.”

Designed by New York-based studio tonychi, the property has been described as offering an ultra-high-end experience “immediately upon arrival and extend[ing] throughout the public spaces, private guestrooms and event venues”, according to the announcement. Meanwhile, fellow New York-based firm Kohn Pedersen Fox Associates will be behind the architecture of the hotel.

Rosewood currently has 18 properties in 11 countries with 17 new hotels under development, including a 22-accommodation Laos property expected to open next year, effectively doubling its portfolio by 2020.

New World buys Rosewood Hotels

Rosewood Hotels and Resorts

Hong Kong-based New World Hospitality has purchased the Rosewood Hotels and Resorts brand for US$229.5 million.

The Asian group, which operates brands including New World Hotels and Pentahotels, will now add Rosewood as “the premium luxury brand in New World Hospitality’s portfolio”.

There are currently 19 Rosewood properties, the majority of which are located in the Americas, although there are three hotels in Saudi Arabia, and two forthcoming properties in Dubai and Abu Dhabi. For a review of the Jeddah Rosewood Corniche, click here.

With New World Hospitality’s strong presence in China and Southeast Asia, it seems likely that the Rosewood brand will now be extended to the region.

For more information visit,

Report by Mark Caswell