SAMHI to rebrand Premier Inn hotels as Fairfield by Marriott

Gurgaon-based SAMHI Hotels will be rebranding British hospitality chain, Premier Inn’s properties in India to Fairfield by Marriott.

SAMHI Hotels, partly owned by Goldman Sachs, is in partnership with Marriott International for the later’s Fairfield brand. Together, they have bought over Premier Inn’s India portfolio for ₹200 crore. There are five such properties in the country that will now be managed and marketed as Fairfield by Marriott.

“We have a great and successful partnership with Marriott with over 1,500 rooms. This portfolio is currently being self-managed under our in-house brand Caspia, but will eventually be rebranded under an international brand,” said Ashish Jakhanwala, CEO of SAMHI Hotels.

samhi.co.in

marriott.com

Bhavya Aggarwal 

Gurgaon-based SAMHI Hotels will be rebranding British hospitality chain, Premier Inn’s properties in India to Fairfield by Marriott.

SAMHI Hotels, partly owned by Goldman Sachs, is in partnership with Marriott International for the later’s Fairfield brand. Together, they have bought over Premier Inn’s India portfolio for ₹200 crore. There are five such properties in the country that will now be managed and marketed as Fairfield by Marriott.

“We have a great and successful partnership with Marriott with over 1,500 rooms. This portfolio is currently being self-managed under our in-house brand Caspia, but will eventually be rebranded under an international brand,” said Ashish Jakhanwala, CEO of SAMHI Hotels.

samhi.co.in

marriott.com

Bhavya Aggarwal 

Gurgaon-based SAMHI Hotels will be rebranding British hospitality chain, Premier Inn’s properties in India to Fairfield by Marriott.

SAMHI Hotels, partly owned by Goldman Sachs, is in partnership with Marriott International for the later’s Fairfield brand. Together, they have bought over Premier Inn’s India portfolio for ₹200 crore. There are five such properties in the country that will now be managed and marketed as Fairfield by Marriott.

“We have a great and successful partnership with Marriott with over 1,500 rooms. This portfolio is currently being self-managed under our in-house brand Caspia, but will eventually be rebranded under an international brand,” said Ashish Jakhanwala, CEO of SAMHI Hotels.

samhi.co.in

marriott.com

Bhavya Aggarwal 

Premier Inn to withdraw from India and Southeast Asia

Premier Inn room

Premier Inn is to abandon plans to expand in India and Southeast Asia, in order to focus on international opportunities in Germany and the Middle East.

In a statement the group’s parent company Whitbread said:
“In line with the Group strategy set out in April, Whitbread has today announced plans to focus on its strengths, concentrating the Premier Inn international growth strategy on a smaller number of specific markets where it can generate good long term sustainable returns and where there is the greatest long term opportunity to build scale.
“Therefore Premier Inn will focus its international strategy on continuing to grow its businesses in Germany, a structurally attractive hotel market and in the Middle East where we operate a profitable and growing joint venture and will commence a phased withdrawal from its operations in India and Southeast Asia.”
In December 2014 Premier Inn announced plans to launch the brand in Singapore and Indonesia. The group currently operates properties in cities including Bangalore, New Delhi, Pune, Singapore and Pattaya.
The hotel group said that its expansion plans for the UK remained unaltered by the announcement, adding that “The impact of the cost associated with the withdrawal from Southeast Asia is not considered material”.
Commenting on the move Alison Brittain, CEO of Whitbread said that “A key strategic theme is to focus on our strengths internationally and that means identifying those opportunities to invest our capital and management time wisely to generate the best and most sustainable returns”.

“To build a successful future for Premier Inn overseas, we must focus on those markets where we can grow scale and where our brand proposition is most compelling for our customers.”
Premier Inn opened its first German property in Frankfurt earlier this year, and is targeting six to eight hotels to be open and trading in Germany by 2020, in destinations including Hamburg and Leipzig.
premierinn.com

Premier Inn launches £19 room sale

Budget hotel chain Premier Inn is offering a total of 500,000 rooms at selected UK properties for just £19, for stays between October and mid-January.

The sale runs until September 11, and is valid at locations including Belfast, Cardiff, Edinburgh, Leeds, Manchester, Newcastle, Nottingham and Southampton.

The £19 rate is valid for single-night stays between October 1, 2012 and January 13, 2013 – for more details and full terms and conditions click here.

Visit premierinn.com.

Recent Premier Inn news:

Travelodge challenges Premier Inn’s “largest hotel operator in London” claim

Travelodge has referred rivals Premier Inn to the Advertising Standards Agency, for what it says are misleading claims that Premier Inn is the “largest hotel operator in London”.

Travelodge says that a recent Premier Inn advert (featured in Property Week and Estates Gazette) claims that the group has 5,500 rooms in London, making it the largest operator. However Travelodge says that this figure “significantly overstates the true status of Premier Inn in the capital”, which it believes to be a total of 4,853 rooms.

Travelodge says its own brand offers 5,092 rooms in London, and believes that the Thistle brand has 5,422, both of which would be higher than Premier Inn’s figure should Travelodge be correct in its claim.

Travelodge has also made a complaint about the wording of the advert, in which it says Premier Inn asks developers and landowners to help the group “…extend our lead, up to the 2012 Olympics and beyond…”. Travelodge says that it has legally exchanged contracts on a further 22 hotels set to open by the 2012 Olympics, giving it a total of 7,302 rooms, and that it is its “strong belief that we will be the largest hotel brand in London by the time of the 2012 Olympics”.

A spokeswoman for Whitbread (owners of Premier Inn) said: ”Under the ASA guidelines Travelodge should be contacting us in the first instance and we have not been notified of any complaint. If we are contacted obviously we will respond to it with the facts.”

For more information visit premierinn.com, travelodge.co.uk.

Report by Mark Caswell