Oakwood debuts new brand in Singapore

Oakwood Studios Singapore - Swim (night)

Having ended 2016 with the launch of its new Oakwood Suites brand in Jakarta back in December, Oakwood Asia Pacific has just debuted another new concept, the Oakwood Studios, in Singapore. The Oakwood Studios Singapore is, according to the company, “a completely redefined serviced apartment experience”, aimed at catering to travellers who, if not millenials themselves, have a millennial mindset.

Located on the retail and entertainment-heavy Orchard Road in the heart of the city, the property – which includes 98 studio, one- and two-bedroom apartments – has been developed to offer design and technology-led accommodation. The aim, according to Oakwood Asia Pacific managing director, Dean Schreiber, is to provide serviced residences to cater to the “dynamic lifestyle needs” of millennial travellers.

“These travellers seek more than just comfort; they thrive on experiences that are memorable and fun, and that is exactly what Oakwood Studios Singapore has to offer,” he said. “We encourage our guests to move furniture, cook in the open kitchen and design their experience with our curated spaces. It really is kissing goodbye to the expected.”

Among these touches are a large number of art pieces curated in collaboration with Lumas gallery, with guestrooms and public spaces featuring artworks from artists including Erwin Blumenfeld, Louise Dahl-Wolfe and Edward Kasper, among others.

Meanwhile a social focus has also been emphasised at the property, a focus that comes through most directly with its resident’s lounge Socialize, which features an open kitchen and a “mirror video wall” developed in partnership with Samsung. Retreat, an outdoor garden terrace, is also available. Movable furniture is also placed around the property for guests to use and customise for work and meetings, while for recreation a rooftop sky garden and entertainment deck with a pool and gym round out the recreation facilities.

From a technology standpoint, the property offers high-speed wifi, smartphones that act as apartment keys and come with free data and local calls, and in-room tablets for requesting in-house services.

Previously scheduled to open in December last year, the Oakwood Studios Singapore opened on March 3, 2017 and joins Oakwood’s portfolio of 33 Oakwood-branded properties in 19 cities across Asia.

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Oakwood ends 2016 with new brand and Vietnam debut

Oakwood Suites La Maison Jakarta Driveway

Serviced residence company Oakwood Asia Pacific will officially launch its new Oakwood Suites brand with the opening of Oakwood Suites La Maison Jakarta in Indonesia on Friday (December 16). Meanwhile the new brand launch is being accompanied by the opening of the company’s debut Vietnam property, Oakwood Apartments Ho Chi Minh City, which opened its doors on Wednesday (December 14).

“The launch of Oakwood Suites comes with much anticipation as we have taken this opportunity to differentiate the Oakwood Suites offering not merely on a product level, but more importantly, on service,” said the company’s vice president of operations, Craig Bond. “Residents can expect discreet service tailored to one’s lifestyle with a focus on subtlety.”

The new brand has been designed to cater to senior executives in particular, with a focus on offering respite and attentive service. The brand’s debut Jakarta property, located on Jalan Barito and in close proximity to the Sudirman Central Business District, offers 80 units in two- and three-bedroom configurations with fully equipped kitchens furnished with Smeg and Grohe appliances. Fitness facilities including a pool, gym and a residents’ lounge are also available to guests.

Meanwhile, the group’s new Vietnam property in Ho Chi Minh City’s District 3 offers 68 serviced apartments. “The opening of Oakwood Apartments Ho Chi Minh City is not only a prelude to Oakwood’s plans to establish its presence in Vietnam, but also to grow the Oakwood Apartments portfolio size and inventory in the coming years,” said Paul Stocker, vice president of sales, marketing and revenue management.

Over the past year, the group has expanded its portfolio by 36 per cent and debuted in four new markets.

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Oakwood Asia offering 50 per cent discount at select properties

Oakwood Asia Black Friday Cyber Monday promotion

Serviced residence company Oakwood is offering 50 per cent off of bookings made at its newest properties in Asia-Pacific. The Black Friday Cyber Monday promotion runs from November 25 to 28, 2016.

The offer includes five of the company’s properties: the Oakwood Residence Damei Beijing; Oakwood Hotel & Residence Suzhou; Oakwood Hotel & Residence Kuala Lumpur; Oakwood Apartments Ho Chi Minh City; and Oakwood Studios Singapore.

The Beijing, Suzhou and Kuala Lumpur properties opened earlier this year, while the Singapore property – the company’s first in the country ahead of its recently announced Oakwood Premier OUE Singapore, opening mid-2017 – will launch on December 12 and the Ho Chi Minh City apartments are set to open on December 14.

While precise dates for eligible stays under the Black Friday Cyber Monday promotion haven’t been specified by Oakwood, attempting to book a room using the promotional code “BLACK” on the company’s website shows room availability from now until February 28, 2017 for most of the properties.

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Oakwood Worldwide launches new app in Asia-Pacific

Oakwood Ho Chi Minh City

Guests staying at Oakwood Worldwide properties in Asia-Pacific will now be able to make use the company’s new mobile app, providing personalised check-in information, directions to properties using GPS technology and the ability to submit service requests.

The app was first made available in the US in late 2015, prior to its launch in Asia-Pacific, and was developed in response to the growing need of business travellers to have instant access to their travel information upon arrival in a city.

“We wanted to provide our guests with a smart, one-stop-shop-solution for their reservation with us,” said TJ Spencer, Oakwood Worldwide’s vice president sales and managing director of APAC. “Business travellers in Asia Pacific today are digitally driven, so by packaging our content into an app we are able to deliver what they need into the palms of their hands.”

The Guest Mobile App initially will be rolled out to major Asia-Pacific markets including Singapore, Australia and Japan, before being rolled out across Asia-Pacific and later the EMEA region in 2016.

Spencer added: “With Asia Pacific accounting for more than half of the world’s mobile population, it was a natural move for us to bring the Guest Mobile App to this region next. It is the latest of our technology innovations and we are thrilled to be able to provide an intuitive and interactive experience to our customers in the region.”

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Oakwood to manage serviced residences at OUE Downtown

Oakwood Logo

Oakwood Asia Pacific signed a management agreement with property developer OUE Limited last Friday to manage the new Oakwood Premier OUE Singapore serviced residences. Scheduled to open in mid-2017, the property will be part of the OUE Downtown mixed-use development and will offer a total of 268 serviced residences.

Located in the heart of the city’s CBD, the property will also provide private dining services, a swimming pool, fitness centre, daily housekeeping, and a concierge, all managed by the hotel group. Meanwhile the development itself offers retail and grocery shopping options for guests.

“We are delighted to be opening an Oakwood Premier property in our home location of Singapore, and look forward to establishing this as a flagship product in our portfolio of award-winning serviced apartments,” said Dean Schreiber, managing director of Oakwood Asia Pacific.

“This has been an amazing year for Oakwood Asia Pacific. Our accelerated pace of development saw us adding 26 per cent to the existing portfolio of Oakwood Asia Pacific in 2016 alone, and we expect to continue on this blistering pace over the next few years.”

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Oakwood to debut in Vietnam

Oakwood Ho Chi Minh City

Oakwood Asia-Pacific will enter the Vietnam market later this year when it opens Oakwood Apartments Ho Chi Minh City.

The 68-unit property is slated for a Q4 2016 opening, and will be located in District 3 that is close to the main business centre of District 1. It will feature studio, one-, and two-bedroom apartments – each sporting interior designs that are inspired by Saigon architecture from the 1950s to 1970s. Facilities will include a gym, residents’ lounge and a restaurant.

“Vietnam’s economy has been growing steadily with strong foreign direct investments,” said Dean Schreiber, managing director of Oakwood Asia Pacific.

“Oakwood Asia Pacific’s core business is in providing serviced apartments for business travellers; and this is a timely opportunity for us to debut in Vietnam coupled with the country’s advancing integration into both regional and global economies.”

For more information, visit oakwoodasia.com

Clement Huang