Melia Hotels to strengthen Indonesian presence

Melia Yangon

Melia Hotels plans to open 10 hotels in Indonesia over the next two years, adding 2,000 rooms to the group’s current offering.

These will include: Melia Surabaya, Innside Yogyakarta, Gran Melia Bintan, Melia Bintan, Melia Ubud, Sol House Jimbara, Melia Bandung, Melia Lombok Tangkong, Sol House Bali Legian and Melia Pekenabaru.

“Indonesia has always been closely linked to our global expansion strategy – we opened our first international hotel in the country more than 30 years ago and it is our most important market in the Asia-Pacific region”, said María Zarraluqui, Meliá Hotels International ‘s vice president of global development.

Beyond Indonesia, the group has 11 properties planned for the rest of Southeast Asia, with particular focus on Vietnam, Thailand and Myanmar.

“We maintain that the outlook for Asia-Pacific as a region is a positive one and we’ve embarked on our strategic vision by strengthening our presence with the opening of Melia Yangon and the Sol House Phu Quoc in Vietnam (December 2016).

The growth spurt encompasses the introduction of two brands to the Asian market to target industry trends and new consumer groups. The Innside brand, characterised by “urban hotels with individual characters and design”, will debut with the opening of Innside Zhengzhou in March 2017 followed by Innside Yogyakarta in July.

Innside has been developed to tap into the “bleisure” trend: “The line between business trips and leisure breaks has faded considerably as more business travellers complement their work time with dining experiences, wellness or sport, social interactions and discovery in the destination. Melia continues to adapt to best capture this growing demand from consumers,” says Zarraluqui.

Meanwhile Sol Hotels, a collection of stylish resort properties aimed at millennials, was first introduced with the Sol Beach House Bali Benoa and will continue to gain traction with the aforementioned Vietnam property this month, followed by the Sol house Bali Legian in March 2017.

“Millennial travellers are having an increasingly important impact on the hospitality industry. As such there is a growing need for hospitality brands to adapt current amenities and create new offerings to cater directly to this segment”, says Zarraluqui.

melia.com

Melia opens Me Miami

Me Miami

Melia Hotels International has opened its latest Me by Melia property in Miami’s downtown, close to the Pérez Art Museum, Adrienne Arsht Center and the forthcoming relocated Patricia and Phillip Frost Museum of Science.

The 129-room Me Miami features two swimming pools including an infinity-edge lap pool with views of Biscayne Bay, as well as a rooftop bar and lounge (scheduled to open this winter).

Other facilities include a fitness centre, 1,026 sqm of meeting space, Skin C Spa, and the brand’s signature STK steakhouse restaurant.

There are currently seven Me by Melia hotels in Miami, Milan, London, Ibiza, Mallorca, Cabo and Cancun, with forthcoming properties including Me Barcelona and Me Dubai (designed by Zaha Hadid Architects and set to open at the end of 2017).

Business Traveller reviewed Me London shortly after it opened in 2013.

melia.com

Melia opens Frankfurt Ostend hotel

Innside Frankfurt Ostend

Melia Hotels International has opened its latest Innside by Melia property, and the group’s fourth hotel in the financial hub of Frankfurt.

Innside Frankfurt Ostend  is located in the Ostend district of Frankfurt within the mixed use development The East, close to the new headquarters of the European Central Bank.

The hotel features  168 rooms with a predominantly monochrome décor, 40-inch LED TVs, and free wifi and soft drink minibars.

Facilities include six meeting spaces which can be combined to accommodate up to 250 guests, a fitness centre, and Stock Avenue 81 restaurant, bar and outdoor terrace.

The hotel is currently offering special opening rates, including €89 for a standard single bed room (down from €129).

Melia operates three other properties in Frankfurt – Innside by Melia Frankfurt Niederrad, Innside by Melia Frankfurt Eurotheum, and QGreenhotel by Melia. A new property under the group’s upscale Melia brand will also open in the city in 2019.

The Innside brand was originally developed in Germany, before being acquired by Melia in 2007. In recent years the brand has expanded into locations including Madrid, New York and Manchester, and will debut in Glasgow and Birmingham next year.

innside.com

Melia aims to woo Chinese travellers with “Pengyou” welcome

Melia Hotels International is stepping up its efforts to attract Chinese travellers to its properties, with the rollout of a welcome programme across 80 hotels in key markets.

The Pengyou service (literally meaning “Friend”) comprises several initiatives including the presence of Mandarin-speaking hotel staff, the acceptance of China Union Pay cards, Chinese language TV channels, Chinese breakfast, translated promotional materials, and a tea station and cup noodles in the minibar.

The programme has already been implemented across the group’s Asia Pacific properties, as well as three hotels in Madrid, Barcelona and Nassau Beach, with plans to extend it to 80 properties in key markets across Spain, Italy, France, Germany and the UK by next year.

The group hopes the move will help it achieve the China Outbound Tourism Quality Service Certification at these “China-friendly” properties.

Melia has doubled its portfolio of hotels in Asia-Pacific in the last couple of years, with 15 new properties set to open in China alone by 2017.

The group recently opened its first Innside property in the UK (see news May 12), and has also announced new Me by Melia hotels in Milan and Barcelona.

melia.com

Mark Caswell

Meliá Shanghai Hongqiao to open 2016

Spanish hospitality group Meliá has announced a new hotel in Shanghai, bringing the total number of its properties in China to eight.

Meliá Shanghai Hongqiao will be situated within the new centre of west Shanghai. The area of Hongqiao is being developed as a business hub for the Yangtze River Delta region.

Meliá said the hotel will be well positioned to welcome MICE travellers, given its close proximity to the massive new National Convention and Exhibition Centre. With a total area of 1.47 million sqm and a capacity of up to 300,000 people, it is one of the world’s largest exhibition centres.

Meliá Shanghai Hongqiao is scheduled to open in July 2016, and will offer 190 guestrooms, meeting facilities, two F&B outlets, and an executive lounge.

The development of the hotel is part of the Lidoway project, which will see Golden United Group develop a mixed-used complex consisting of commercial and entertainment facilities, as well as dining outlets, alfresco areas and high-end residential villas.

For more information, visit melia.com

Clement Huang

Meliá to open two Zhengzhou properties

Meliá Hotels International has signed two new properties in the growing political and business hub of Zhengzhou, China. INNSIDE by Meliá is expected to open in June 2015, while Meliá Zhengzhou will commence operations in January 2016.

Zhengzhou has experienced a strong influx of travellers in recent years, with the city’s airport receiving over 10 million visitors in 2012. GDP for the year also grew by 12 per cent.

The hotels will be housed within a complex comprising three buildings, one for the INNSIDE property and the other two devoted to Meliá Zhengzhou, which is will cater to both regular and longer-term stays. Both hotels will bring a total of 933 guestrooms, along with MICE facilities including a grand ballroom that is able to accommodate 900 people, as well as several multi-functional meeting rooms.

The two new properties reflect the group’s expansion focus in China, which will see a number of other hotels opening soon within the country, including Gran Meliá Xian and Meliá Jinan in 2014, along with the Meliá Tianjin and Meliá Chongqing (see here) in 2015 and 2016 respectively.

“The addition of these two brands brings a range of facilities and service cultures unparalleled in Zhengzhou. We are proud and excited to bring our brands to this quickly developing city, as a part of our expansion strategy in the main Chinese destinations,” said Bernardo Cabot, vice president of Meliá Hotels International, Asia Pacific.

For more information, visit www.melia.com

Clement Huang