Aloft makes Australia debut with new Perth Hotel

Aloft Perth lobby

The first of Marriott International’s three scheduled Aloft properties in Australia has opened its doors in the Western Australia capital, marking the design-focused brand’s debut in the country. The Aloft Perth Hotel is situated along the Swan River near the city’s central business district.

According to the company, the new Perth property promises “free-flowing open areas” designed to cater to next-generation, tech-savvy travellers. The Aloft Perth Hotel’s 224 guestrooms each feature 55-inch TVs with Plug and Play connectivity, along with fast free wifi. Meanwhile social spaces such as the brand’s WXYZ bar feature live music (acoustic sets and DJ mixes), while the Re:mix (sm) lounge is aimed at offering a community space for guests and locals.

“We are delighted that the Aloft brand has arrived in Australia with the opening of Aloft Perth,” said Mike Fulkerson, vice president of brand and marketing for Asia-Pacific. “We are delivering an urban-inspired gathering place for tech-savvy next-generation travellers and locals – individuals who value self-expression, style and connectivity.”

Also among the hotel’s facilities are a contemporary signature restaurant, Springs Kitchen, that features a pet-friendly terrace, as well as a number of meeting spaces including what the brand dubs “Tactic” meeting rooms and a Mezzanine level with areas for smaller, one-on-one meetings. A rooftop ballroom is also available for larger events.

“As the capital of Western Australia, Perth is a dynamic, growing city and an important gateway to and from Asia, the Middle East and Europe,” said Stephen Morahan, the hotel’s general manager. “The city has an internationally focused export and tourism economy, so we look forward to welcoming business people and travellers from all over the world to our hotel.”

Marriott isn’t the only one with its sights set on Perth as an Australian gateway. Earlier this month, Qantas announced it would be developing an international transit lounge as part of a new wider integrated passenger hub at Perth Airport. The development comes ahead of the launch of its new Melbourne-Perth-London “Kangaroo Route” in March next year.

Aloft is also set to make its Melbourne debut in 2019, which will be its third property after the new Perth hotel and its upcoming Adelaide property, due to open in 2018.

Aloft Taipei Beitou opens its doors

Aloft Taipei Beitou

Aloft Taipei Beitou opened its doors on Thursday (January 5), marking the second Aloft-brand hotel to open in the Taiwanese capital.

Previously set to open on New Year’s Day, the new 292-room hotel has been developed with a design and technology-forward focus in mind. Public areas and guestrooms feature works by local artists showcasing elements indigenous to Beitou, while the loft-inspired rooms and suites are equipped with SPG Keyless technology, allowing guests to access their rooms using their mobile device.

“Taiwan draws both business and leisure travellers, and we look forward to bringing the Aloft brand’s tech-forward, vibrant experience and a modern style that is different by design to Beitou,” said Marriott International’s CEO, Greater China, Stephen Ho.

Key among the hotel’s offerings is its social spaces, including F&B and events areas. The hotel’s ground-floor Re:mix lounge has six-metre-high ceilings with butterfly-wing styled wooden panel lighting – Taiwan is known for its myriad species of butterflies – along with a large floor-to-ceiling pixel-esque RGB LED wall.

The hotel’s main restaurant Nook – an American style eatery – offers buffet breakfast and à la carte dishes. Pet-owners can also bring their pets to the restaurant, which has a terrace offering water bowls and a pet menu. Meanwhile live acoustic music performances are offered at the W:xyz bar, and guests can also get a quick bite at the 24/7 grab-and-go Re:fuel venue.

On the events space side, the Taipei’s second Aloft offers three Tactic rooms equipped with the latest AV technology. The spaces cover a total of 176 sqm and fast, free wifi is offered throughout the venues.

To mark the opening, Aloft Taipei Beitou is offering a one-night stay in an Aloft guestroom with wired or wifi internet access, one complimentary cocktail per stay, double Starpoints for every eligible purchase and late check-out until 2pm. The package is being offered for TWD3,600 (US$112.9) until March 31 this year.