The Indian Hotels Company will rebrand its Vivanta and Gateway properties as Taj hotels

Taj Mahal Mumbai

Taj Hotels Palaces Resorts Safaris

The Indian Hotels Company has unveiled its new brand architecture, where it will move its 58 hotels under Vivanta and Gateway to the Taj umbrella. 

It has also added Taj Safaris to its corporate logo, and will now be called Taj Hotels Palaces Resorts Safaris. 

Its Ginger brand has however been excluded from this transition. 

“With this new brand architecture, Taj is going back to its roots. It was a tough decision to move our other brands, but we took a bold step as a master-branding strategy was needed at this stage with global competition catching up,” says Rakesh Sarna, the chief executive officer of The Indian Hotels Company. 

Taj Hotels Palaces Resorts Safaris will open a new 70-room resort in the Andaman islands, which will see a soft launch this June-July. 

Taj Hotels Palaces Resorts Safaris is the luxury subsidiary of The Indian Hotels Company, while Gateway and Vivanta are positioned as premium and upscale.

tajhotels.com 

The Indian Hotels Company has unveiled its new brand architecture, where it will move its 58 hotels under Vivanta and Gateway to the Taj umbrella. 

It has also added Taj Safaris to its corporate logo, and will now be called Taj Hotels Palaces Resorts Safaris. 

Its Ginger brand has however been excluded from this transition. 

“With this new brand architecture, Taj is going back to its roots. It was a tough decision to move our other brands, but we took a bold step as a master-branding strategy was needed at this stage with global competition catching up,” says Rakesh Sarna, the chief executive officer of The Indian Hotels Company. 

Taj Hotels Palaces Resorts Safaris will open a new 70-room resort in the Andaman islands, which will see a soft launch this June-July. 

Taj Hotels Palaces Resorts Safaris is the luxury subsidiary of The Indian Hotels Company, while Gateway and Vivanta are positioned as premium and upscale.

tajhotels.com 

Ginger Hotels opens in Vapi

Ginger Hotels Vapi

Ginger Hotels, a budget hospitality brand by the House of Tata has opened a property in Gujarat’s industrial city, Vapi.

Ginger Vapi located 7km from the city’s railway station on the Mumbai-Surat highway, and is within proximity to Gujarat Industrial Development Corporation. Its location also benefits leisure travellers visiting Daman and Jampore beaches that are less than a 30-minute drive from there.

All 90 rooms (single: 17 sqm; double: 18.5 sqm) have free wifi, water bottles, a work desk, tea/coffee maker, mini-fridge, LED television and rain shower. There are also a multi-cuisine restaurant, gym, and conference room on the property.

Rahul Pandit, MD and CEO at Ginger Hotels says, “We are proud to expand our presence in Western India with the opening of Ginger Vapi, our fourth hotel in Gujarat. Ginger is the pioneer and the largest chain of branded budget hotels in India with a resilient promise of safety, cleanliness, relaxing sleep experience, refreshing shower experience, a hearty breakfast and seamless wifi. We assure travellers of a consistently pleasant experience with us.”

The other three Ginger Hotels in Gujarat are in Ahmedabad, Surat and Vadodara. India has a total of 35 Ginger Hotels across 29 cities, including Ginger Vapi.

gingerhotels.com

Ginger Hotels, a budget hospitality brand by the House of Tata has opened a property in Gujarat’s industrial city, Vapi.

Ginger Vapi located 7km from the city’s railway station on the Mumbai-Surat highway, and is within proximity to Gujarat Industrial Development Corporation. Its location also benefits leisure travellers visiting Daman and Jampore beaches that are less than a 30-minute drive from there.

All 90 rooms (single: 17 sqm; double: 18.5 sqm) have free wifi, water bottles, a work desk, tea/coffee maker, mini-fridge, LED television and rain shower. There are also a multi-cuisine restaurant, gym, and conference room on the property.

Rahul Pandit, MD and CEO at Ginger Hotels says, “We are proud to expand our presence in Western India with the opening of Ginger Vapi, our fourth hotel in Gujarat. Ginger is the pioneer and the largest chain of branded budget hotels in India with a resilient promise of safety, cleanliness, relaxing sleep experience, refreshing shower experience, a hearty breakfast and seamless wifi. We assure travellers of a consistently pleasant experience with us.”

The other three Ginger Hotels in Gujarat are in Ahmedabad, Surat and Vadodara. India has a total of 35 Ginger Hotels across 29 cities, including Ginger Vapi.

gingerhotels.com