BW Premier Collection to make Asia debut

Bluphere Pattaya, part of the BW Premier Collection to Asia

Best Western Hotels and Resorts will be bringing its upscale BW Premier Collection brand to Asia, following the signing of the Bluphere Pattaya, a new eight-storey project in Na Jomtien in Thailand.

While the property will retain its existing branding, it will be managed by Best Western as part of the BW Premier Collection, notably bringing it into the Best Western Rewards loyalty programme. The resort is located approximately 100 metres from the beach near downtown Pattaya, about an hour’s drive from Bangkok. Some 195 apartment-style units are offered at the property.

According to Olivier Berrivin, Best Western’s managing director of international operations – Asia, the new property is “designed for guests who crave individuality, character and local charm”.

Launched in 2014, the BW Premier Collection comprises independent upscale hotels in destinations around the world, including in the US, Canada, France, Italy, Sweden, and the UK.

“Thailand’s tourism industry is in an extremely healthy position,” added Berrivin. “Simply looking at the numbers, Thailand welcomed a record 32.6 million international visitors and generated THB2.52 trillion (US$71.8 billion) in revenues in 2016, which exceeded the initial government targets set at the start of the year.”

Pattaya was the tenth most-visited Asian city last year, according to the 2016 Mastercard Asia Pacific Destinations Index.

Best Western opens new hotel in Genting Highlands, Malaysia

Best Western Premier Genting Ion Delemen

Best Western Hotels & Resorts has opened a new hotel in Malaysia’s popular mountainous resort area, Genting Highlands.

Best Western Premier Genting Ion Delemen is part of the group’s “upscale” portfolio and is located near multiple attractions, including Chin Swee Temple and Genting’s Resort World – home to a large theme park, casino and Malaysia’s longest cable car ride.

Attractions under development include two retail malls that will open later this year, as well as the world’s first 20th Century Fox theme park, which will open in 2017.

The 299-room hotel offers multiple accommodation types, ranging from studio to one-, two- and three-bedroom suites. All guestrooms come with separate living areas, bedrooms and kitchenettes. In addition, modern amenities such as flat-screen TVs, international power outlets and complimentary wifi are provided.

Facilities include six restaurants and bars with al fresco seating areas. There is also a rooftop garden, heated swimming pool, spa, fitness centre, children’s play area, and multiple meeting spaces for events and conferences.

“The Genting Highlands is becoming a must-visit destination, not only for Malaysian travellers wanting a break from the city, but also for a rising number of international guests,” said Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations, Asia.

“Our impressive new hotel, Best Western Premier Genting Ion Delemen, will provide contemporary and stylish upscale accommodation for visitors.”

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Clement Huang